Key Business Use Cases
Customer 360 View: Consolidate customer data from CRM, support, billing, and interaction channels to deliver personalized services and accurate reporting.
Product Information Management (PIM): Standardize product data across e-commerce, ERP, and logistics systems to reduce catalog errors and improve time-to-market.
Supplier & Vendor Master: Ensure accurate vendor records for contract management, sourcing analytics, and compliance with ESG and risk frameworks.
Location Master: Manage location hierarchies for retail sites, warehouses, data centers, and office spaces for network optimization and cost control.
Finance & Legal Entity Alignment: Harmonize legal entities, chart of accounts, and cost centers to streamline reporting and audit readiness.
Cross-Functional and Analytical Use Cases
Data Governance Enablement: MDM supports stewardship, accountability, and policy enforcement across business domains.
Regulatory Compliance: Align master data with GDPR, CCPA, HIPAA, and financial regulations through lineage and control.
AI/ML Enablement: Feed high-quality, de-duplicated master data into AI/ML models to improve accuracy and training results.
Data Democratization: Empower users to find and trust master data for self-service reporting and analysis.
Business Process Optimization: Clean and consistent master data reduces transaction failures and improves workflow automation.