01

Core Capabilities

  • Data Modeling & Domain Design: Support for defining and managing master data models across multiple domains.
  • Golden Record Management: Ability to merge, match, and create a single source of truth through survivorship rules.
  • Workflow & Stewardship: Tools for managing the lifecycle of master data with approvals, edits, and quality reviews.
  • Hierarchy & Relationship Management: Support for modeling parent-child and peer-to-peer relationships across data entities.
  • Data Quality & Validation: Built-in rules engines for profiling, cleansing, and validating master data.
  • Integration APIs: REST, SOAP, or event-based APIs for syndicating master data across applications.
  • Metadata & Lineage Tracking: Visibility into the origin, transformation, and usage of master data.

02

Types of MDM Tools

  • Operational MDM: Integrated with transactional systems to maintain data consistency in real-time.
  • Analytical MDM: Focused on preparing master data for use in analytics and reporting systems.
  • Hybrid MDM: Supports both operational and analytical use cases.
  • Cloud-native MDM: Built for scalability and rapid deployment within cloud-first organizations.

03

Popular MDM Tools in the Market

Informatica MDM: Comprehensive, enterprise-grade platform for multi-domain MDM and data governance.

Reltio: Cloud-native platform with strong capabilities for customer 360 and agile deployments.

Ataccama: Unified platform combining data quality, profiling, and MDM in one solution.

Salesforce Data Cloud: MDM-aligned features for identity resolution and unification in CRM-driven ecosystems.

Semarchy xDM: Agile, domain-flexible platform for governance, integration, and fast time to value.

04

Tool Selection Considerations

  • What domains do you need to manage (customer, product, location, etc.)?
  • What level of integration is needed with existing platforms (ERP, CRM, data warehouse)?
  • Do you require real-time data sync or batch processing?
  • What are your governance, compliance, and auditability needs?
  • Do you need cloud-native scalability or on-premise control?

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