01
Core Capabilities
- Data Modeling & Domain Design: Support for defining and managing master data models across multiple domains.
- Golden Record Management: Ability to merge, match, and create a single source of truth through survivorship rules.
- Workflow & Stewardship: Tools for managing the lifecycle of master data with approvals, edits, and quality reviews.
- Hierarchy & Relationship Management: Support for modeling parent-child and peer-to-peer relationships across data entities.
- Data Quality & Validation: Built-in rules engines for profiling, cleansing, and validating master data.
- Integration APIs: REST, SOAP, or event-based APIs for syndicating master data across applications.
- Metadata & Lineage Tracking: Visibility into the origin, transformation, and usage of master data.
02
Types of MDM Tools
- Operational MDM: Integrated with transactional systems to maintain data consistency in real-time.
- Analytical MDM: Focused on preparing master data for use in analytics and reporting systems.
- Hybrid MDM: Supports both operational and analytical use cases.
- Cloud-native MDM: Built for scalability and rapid deployment within cloud-first organizations.
03
Popular MDM Tools in the Market
Informatica MDM: Comprehensive, enterprise-grade platform for multi-domain MDM and data governance.
Reltio: Cloud-native platform with strong capabilities for customer 360 and agile deployments.
Ataccama: Unified platform combining data quality, profiling, and MDM in one solution.
Salesforce Data Cloud: MDM-aligned features for identity resolution and unification in CRM-driven ecosystems.
Semarchy xDM: Agile, domain-flexible platform for governance, integration, and fast time to value.
04
Tool Selection Considerations
- What domains do you need to manage (customer, product, location, etc.)?
- What level of integration is needed with existing platforms (ERP, CRM, data warehouse)?
- Do you require real-time data sync or batch processing?
- What are your governance, compliance, and auditability needs?
- Do you need cloud-native scalability or on-premise control?